5 Search Engine Optimization Tasks You Should Do Every Day (maybe)

The article below is typical of the rubbish you see everywhere on the net. Although it basically makes sense, this set of tasks is more towards the end of the "to do" list. Creating excellent content that is USEFUL to your website visitors is the first task. Making sure it is semantically written so Google laps it up is the second task.

Anyway, read what's written below and see where it will sit in your "to do" list.

With search engine optimization there are five simple tasks that you need to do daily to keep your site on top.

Here they are:

1. The first thing you need to do is manage your links. Make sure that none of your links are dead and then check to see if there are sites linking to you that you don't know about. Make sure your links are not out of control, especially if you have a large number of them. Always make sure your site is current. Get rid of anything no longer relevant. Check to see that they are labeled in such a way as to reflect the page they link to.

2. Re-order your links by putting the best ones first. If you have a lot of links, put them in categories. If your page has 25 or more links on it, turn it into a directory. When you do search engine optimization and use a directory like this, you can get more links to your site by exchanging back links with other webmasters. Once you get all this set up, check the sites that you link to and double check to be sure that any back links that are owed to you are still there. There is no reason for you to keep a link if you aren't getting the back link you deserve, especially if you negotiated it when you placed the link on your site.

3. Process link request emails. Respond quickly anytime you receive a link exchange requests. It is good practice for any search engine marketing consultant to always check any site that requests a link to it. If you decline a link request let the web master know why. Maybe you have some insight that they don't have. They may be able to use your feedback to fix things and become an excellent link partner in the future. It is common courtesy to respond to any link requests quickly. Inform them whether you are willing to exchange links within two or three days of receiving such a request. Web masters will be very impressed if you personally tell them if you are approving their link exchange.

4. Check link exchange forums. This is like the link request emails but it's harder to keep track of all of the people who can possibly request links from your site. Be careful as there's a lot of spam on these forums as well as a lot of really awful and useless websites. If you run into this type of site or forum member, inform them that you have a problem with what they are doing. If they do not correct their behavior in a suitable manner, report them to a moderator or an administrator. Keeping these types of forums clean is important or the search engines may see it as a link farm rather than the exchange service it is.

5. Finally, doing search engine optimization, you should check each part of your website and make sure everything is working correctly. The dynamic content you have included, or that you may want to include at some point, must be delivered properly. Any messages that you generate as you go along must be generated at just the right time. The difference between a quality dynamic site and a low quality one is that in a quality site, all content is delivered at the right time so that everything seems static and planned out.

Do everything you can for your website every day. Update your site by adding any new content that you find. Do this regularly and you will keep the search engines coming back to spider more often. Updates are crucial and if you ensure quality and precision, you will probably be able to come up with other ways that you can ensure your visitors satisfaction, your increased traffic, link count, and search engine listings. All this is good practice and is the best way to do cheap search engine optimization.

Any time someone asks you to exchange links with them always ask for a link in exchange. The only other time you want to do this is if they offer to pay you. Be very careful and think twice before agreeing. All your incoming and outgoing links should be related to the content on your website for you to be ranked high in the search engines.

At the very least, do a basic Link Check. Some sites use robots.txt to stop search engines from indexing their links pages. They do this thinking that outbound links will count against them. To check this, just retype their URL with robots.txt on the end (for example, http://www.website.com/robots.txt). If you see a page that says"Disallow" and has the URL of their links page, then they're not letting spiders index that page. Do not exchange links them.

Also do a check to determine if the website is being "cloaked", and report it to the search engines if it is. You don't want to get involved with these people. It is better to have them banned and out of the way. Another thing to think about and research is whether the site offering you a link has Page Rank? Even if they do, you should look at how their rank drops between the front page and the links page. Be aware that new pages take a while to get ranked, so PR doesn't necessarily mean a site that will never have any Page Rank.

Take a look at how many links are on the page already. There shouldn't be more than 20 links. If they do, take a pass on this request. Many webmasters collect links, believing they are helping their rankings. The only thing it does is make them look like link farms. Many of them don't have anything to do with the big spam industries, like casinos and adult content. Doing search engine optimization and having a link from a site like this makes no sense and most likely will bring your rankings down.